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Photography - Breaking Into The Business
By Michael Russell

So you want to be a photographer. Well, you ve got a long road ahead of you. Photography is one of the most competitive fields in the world. It doesn t matter where you live or what language you speak. Anyone with a camera can be a photographer, which makes the competition fierce. So if photography is something you have your heart set on doing, then there are a few things you re going to need to know. This list is by no means exhaustive, but it will give you a start.

The first thing you absolutely must do is decide what field of photography you want to get into. There is fashion photography, sports photography, glamour photography, studio photography, outdoor photography, children s photography and the list goes on and on. The market for each of these and many other types is wide open. And with those wide open markets also comes a lot of competition. Deciding on which field you want to get into should not be based on the path of least resistance. There is no such thing. Pursue the path that you have the most passion for.

The next thing you have to do is get all the equipment that you re going to need. This is going to vary depending on what kind of field you want to get into. For example, if you re planning to become a photographer who specializes in stock car racing, then you are going to need a lot of equipment for taking high speed photos. The good news is that you re not going to have to spend a lot of money on lighting since these photos will be taken outdoors. Conversely, if you re planning to photograph fashion models, lighting is going to be critical to your photos and your lighting equipment expense is going to be quite high.

The next thing you re going to need to do is advertise. You ll have to print out business cards, take out ads in magazines and newspapers and more or less get the word out that you exist. If you re hoping to break into the field taking photos for a magazine like Playboy, then you re going to have to first get some private work photographing models in order to submit these photos to the magazine itself.

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If you re planning on opening up a studio to take children s photos then you re going to need to lease a building. It doesn t have to be anything large but it should be in a visible part of town with a lot of other businesses. Visibility is half the battle won.

Finally, you re going to have to take lots of photos, especially if you want to build a reputation for yourself. You ll want to put together a portfolio of your work so that you can bring it around with you. Again, this is going to depend on what field you want to get into, whether it be freelancing for a magazine, setting up your own shop, or working for somebody else, which is usually a good way to break in.

The world of photography is wide open. There are many options to each aspiring photographer. So pick a game plan and stick to it. With patience and perseverance, you ll eventually get to where you want to be.

Michael Russell

Your Independent guide to Photography

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